Sanka Commercial 1970s - The 3rd Largest Coffee in America! Sanka was first marketed in the United States in 1923. At the beginning, it was sold only in two "Sanka Coffee Houses" in New York, but soon it also came into retail. With its bright orange label, the package was easily identifiable, and due to intensive advertising campaigns (and the General Foods Corporation taking over distribution in 1928), Sanka became a nationwide sales success by the late 1920s. The bright orange label that made Sanka easily identifiable to consumers found its way into coffee shops around the country, in the form of the decaf coffee pot. Coffee pots with a bright orange handle are a direct result of the American public's association of the color orange with Sanka, no matter which brand of coffee is actually served. (However, businesses that serve rival Folgers decaffeinated coffee usually have green-handled pots.) Sanka was a sponsor of "I Love Lucy" during its initial run on CBS television in the 1950s.
Sanka 1970s
Thursday, February 16, 2012
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Posted by cheapershop at 9:17 AM
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