Part of the Procter & Gamble, Folgers Coffee is one of the largest coffee brand in America today. Founded in the 19th century in San Francisco, California by JA Folger, it took the United States (the largest coffee market in the world) in turmoil. In 1963, Procter & Gamble acquired the company.
There are eight species (family so called) fans in America today: coffee, coffee bags, instant coffee, flavored gourmet selections> Coffee (Hazelnut, French vanilla, chocolate, cinnamon and silk), soft Just Coffee House Series and the classic roast. In Canada, Folgers classic roast is limited to roasting and mountains.
Perhaps the most memorable brand, advertising has worked. The famous slogan "the best part of waking up is Folgers in your cup!" The public response and increase sales.
Other popular television campaign appears to sneak in four starsReplace the expensive restaurants and cafes that customers Folgers crystals are used for drinking. As expected, no one could say, less expensive version that coffee has now been replaced.
In 1980 and 1990, Folgers began to experiment with less traditional advertising, sponsorship of NASCAR racing. By sponsoring the popular driver, was almost as if NASCAR has been approved, including the brand and the campaign wassuccess.
In 2006, another unconventional viral marketing campaign was launched. Created by advertising agency Saatchi and Saatchi, the ads are known to all as seen on Mornings ìhappy YouTube and various blogs. The ads feature singers and dancers happy and pleased to wake up at dawn to greet people every day.
Dateline NBC did a taste test of Folgers coffee brands most popular and classic roast in their experiment is the latest.
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